Why do customer relationships matter now more than ever? by Cynthia Ramsaran

Home Business

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue?

In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Register today for “3 Ways to Strengthen Customer Relationships and Drive Revenue,” presented by Sendoso.


Click here to view more Search Engine Land webinars.

The post Why do customer relationships matter now more than ever? appeared first on Search Engine Land.

Original source: https://searchengineland.com/why-do-customer-relationships-matter-now-more-than-ever-393811

Lookback: Google Panda algorithm update launched 12 years ago

It was 12 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come.

Here’s a complete history of the Google Panda algorithm update.

What was the Google Panda update?

Google Panda was a major algorithm update that impacted search rankings for 11.8% of queries in the U.S.

Google said Panda was designed to reduce the rankings for low-quality sites (“sites which are low-value add for users, copy content from other websites or sites that are just not very useful”) and reward better rankings to high-quality sites (“sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”).

The algorithm officially started rolling out on Feb. 23, 2011, but it wasn’t until Feb. 24, 2011, that we learned about it.

Panda didn’t only impact content farms. Websites of all sizes, across industries, felt the wrath of Panda.

There were multiple reports of companies going out of business because they had relied on Google traffic for years. Once that organic traffic was gone, so was their business.

After its initial launch, Google announced several refreshes and updates to Panda on a near-monthly basis for the next two years (9 in 2011 and 14 in 2012). You will find a complete timeline and our coverage of those updates at the end of this guide.

One thing Google Panda was not: a penalty. Websites impacted by the Google Panda Update were downgraded algorithmically. This means no Google employee took manual action to cause the lower rankings.

For anyone hit by Panda, it probably felt like a penalty. But Google doesn’t consider downgrading rankings for a website algorithmically as a “penalty.”

Why was Google Panda launched?

The main target of Google Panda was low-quality content. In 2011, Google was trying to find a solution for its content farm problem.

In case you’re not familiar with the term, a “content farm” was a website that paid freelance writers (typically poorly) to pump out as much content as fast as possible. The sole goal for these companies was to rank extremely well in Google’s search results for high-traffic keywords. Article quality was typically low.

Those high rankings meant these content farms got lots of traffic. And they monetized that traffic via display advertising (ironically, many of those sites were using Google AdSense.) Demand Media is probably the best example of the classic content farm model. Suite 101 was another big content farm.

Interestingly, many of the content issues Google was trying to solve in 2010 had come about after the Caffeine Update. Google was now crawling content faster, and its index grew rapidly. But it also meant some “shallow” content was ranking prominently.

Business Insider even published an article with this rather blunt headline: Google’s Search Algorithm Has Been Ruined, Time To Move Back To Curation.” On TechCrunch, there was: “Why We Desperately Need a New (and Better) Google.”

Well, on Feb. 24, 2011, Google rocked the world of content farms – and the entire SEO industry. Google now had a way to look for signals that differentiate high-quality and low-quality sites.


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Why did Google name it Panda?

In an interview with Wired, Amit Singhal, head of Google search, revealed where the Panda name came from:

“Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda. He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.”

– Google’s Amit Singhal in 2011

The full name of that Google engineer is Navneet Panda.

However, the update wasn’t referred to as “Panda” outside of Google when it initially launched. Search Engine Land founder Danny Sullivan called it the “Farmer’ update – until the Panda name was revealed in Wired. So if you see the Farmer name pop up in any of our old coverage of Panda, that’s why.

Google Panda algorithm explained: how it worked

Much speculation followed the arrival of Google Panda. Most of that is irrelevant today, so we won’t rehash the many Panda myths in this guide.

Here’s a rundown of what we learned about how Google Panda worked and what made it unique.

Panda was an algorithm applied to sites

The most important thing you need to understand about Panda is that it evaluates the overall quality of the entire website.

Here’s what Gary Illyes, Google webmaster trends analyst, told Search Engine Land in a 2016 interview:

“… we don’t think of Panda as a penalty now, but rather as an algorithm applied to sites … or sites as a whole.

It measures the quality of a site pretty much by looking at the vast majority of the pages at least. But essentially allows us to take quality of the whole site into account when ranking pages from that particular site and adjust the ranking accordingly for the pages.”rea

Google’s Gary Illyes, in 2016

So what Illyes confirmed is that Panda demotes content, essentially meaning low-quality content can harm ranking.

Google’s John Mueller also said that Panda looks at site architecture to assess website quality.

And Panda also assigned a sitewide score, according to Mueller.

Did removing or improving low-quality content help?

On March 8, 2011, Michael Wyszomierski, a member of the Google webspam team, posted a message in a Webmaster Central help forum thread:

“Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don’t want to see shallow or poorly written content, content that’s copied from other websites, or information that are just not that useful. In addition, it’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole. For this reason, if you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”

– Google’s Michael Wyszomierski, in 2011

What’s important to note here about Panda:

  • It can identify content that is shallow, poorly written, or copied from other websites.
  • Poorly written content can hurt rankings.
  • Removing low-quality pages from part of a website can help high-quality pages rank better.
  • Improving content (making it “useful”) can help your rankings.

Later on, Google tried to walk back the idea of removing content. Google started recommending adding high-quality content and fixing the low-quality content instead. This is most likely because many in SEO started taking a metaphorical blowtorch to their content instead of a scalpel.

At SMX East 2017, Illyes said pruning content didn’t help with Panda.

“It’s very likely that you did not get Pandalyzed because of your low-quality content. It’s more about ensuring the content that is actually ranking doesn’t rank higher than it should. …  It definitely does not work with the current version of the core algorithm, and it may just bring your traffic farther down. Panda basically disregards things you do to rank artificially. You should spend resources on improving content instead, but if you don’t have the means to do that, maybe remove it instead.”

– Google’s Gary Illyes, in 2017

Google on how to evaluate whether a site was ‘high-quality’

On May 6, 2011, Google published a list of 23 questions to explain how Google searches for high-quality sites, to help those that Panda had been negatively impacted:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

How to recover from Panda

The big question for anyone whose site was hit by Panda: How do I recover? Aside from pointing to the blog post with those 23 questions, Google provided a little more information over time.

On July 9, 2012, during a Google Search Central hangout from India, Google’s Matt Cutts said it was possible to recover 100%. How?

“Take a fresh look and basically ask yourself, ‘How compelling is my site?’ We’re looking for high quality. We’re looking for something where you land on it, you’re really happy, the sort of thing where you wanna tell your friends about it and come back to it, bookmark it. It’s just incredibly useful.”

Google’s Matt Cutts in 2012

Here’s the video:

Cutts also provided some high-level insight in another Google Search Central video released Sept. 11, 2013:

“… the overriding kind of goal is to try to make sure that you’ve got high-quality content, the sort of content that people really enjoy, that’s compelling, the sort of thing that they’ll love to read that you might see in a magazine or in a book, and that people would refer back to, or send friends to, those sorts of things,” Cutts said. “So that would be the overriding goal. …

So if you are not ranking as highly as you were in the past, overall, it’s always a good idea to think about, OK, can I look at the quality of the content on my site? Is there stuff that’s derivative, or scraped, or duplicate, and just not as useful?”

Google’s Matt Cutts in 2013

Here’s the video:

Google still uses Panda (sort of)

On Jan. 12, 2016, we reported that Panda had become part of Google’s core algorithm. Google never confirmed an exact date when Panda was consumed into Google’s core ranking system.

All we know with 100% certainty is that it happened at some point in 2015 (according to Google’s guide to Google Search ranking systems) after Google’s last confirmed Panda update (4.2, on July 17, 2015).

In June 2016, Mueller said that Google’s search engineers still tweaked aspects of Panda, but it was fundamentally the same algorithm.

Although Panda was continuously running, Panda wasn’t real-time and the rollouts took months, Illyes confirmed at SMX Advanced 2016.

Panda was replaced by Coati

Technically, Panda no longer exists. That’s because Panda evolved into a new algorithm called Coati some time later.

Basically, Google Coati was the successor to the Panda algorithm. We learned this from Hyung-Jin Kim, the VP of Google Search, in November at SMX Next 2022.

So even though it’s been years since Panda was replaced, Panda lived on through Coati, as part of Google’s core algorithm.

So that’s why I say Google sort of still uses Panda – because Google’s core algorithm today continues to do many of the same things that Panda was originally created to do in 2011.

The legacy of Google Panda

Google Panda is still impacting SEO to this day, more than a decade after it launched. Here are just three big changes that came from Panda:

  • E-E-A-T. The concept of Expertise, Authoritativeness, and Trustworthiness (plus the additional E for Experience, as found in the quality rater guidelines) can be traced back to the content farm problem. Google always wants to reward websites that publish high-quality content by experts who are authorities on a subject. The quality rater guidelines are the ultimate guide for how not to be a content farm.
  • Content marketing. Content marketing, as a term, wasn’t really a thing before Panda. Just go to Google Trends and you’ll see when the term started gaining popularity, and not by coincidence. The term itself may date back to 1996 (and the concept itself is as old as marketing), but content marketing as its own thing was essentially born as a result of Panda.
Alphabet Inc.
  • Differentiate or die. Perhaps the biggest lessons coming out of Google Panda was to never put all your eggs in one basket. Especially not Google’s. Relying on any one channel for all, or nearly all, of your traffic and income is not a business plan. It is a gamble. Never leave yourself at the mercy of any one channel. or platform – because you have no control over a third-party. If one algorithm change can wipe our your entire company overnight, you’re doing it wrong.

A complete timeline of the Google Panda Updates

Below is the complete list of all 28 confirmed Panda updates and refreshes. Oh, and since we didn’t get into the difference between an update versus a refresh, here’s what that means: an update was a change to the Google Panda algorithm, whereas a refresh meant Google reapplied all the same signals from the most recent update.

Here’s Search Engine Land’s coverage of Panda, from 2011 to 2016:

Feb. 23, 2011: Panda Update 1.0

April 11, 2011: Google Panda Update 2.0

May 9, 2011: Panda Update 2.1

June 21, 2011: Panda Update 2.2

July 23, 2011: Panda Update 2.3

Aug. 12, 2011: Panda Update 2.4

Sept. 28, 2011: Panda Update 2.5

Oct. 19, 2011: Panda Update 3.0

Nov. 18, 2011: Panda Update 3.1

Jan. 18, 2012: Panda Update 3.2

Feb. 27, 2012: Panda Update 3.3

March 23, 2012: Panda Update 3.4

April 19, 2012: Panda Update 3.5

April 27, 2012: Panda Update 3.6

June 8, 2012: Panda Update 3.7

June 25, 2012: Panda Update 3.8

July 24, 2012: Panda Update 3.9

Aug. 20, 2012: Panda Update 3.9.1

Sept. 18, 2012: Panda Update 3.9.2

Sept. 27, 2012: Panda Update #20

Nov. 5, 2012: Panda Update #21

Nov. 21, 2012: Panda Update #22

Dec. 21, 2012: Panda Update #23

Jan. 22, 2013: Panda Update #24

March 14, 2013: Panda Update #25

July 18, 2013: Panda Update #26

May 20, 2014: Panda Update 4.0

Sept. 23, 2014: Panda Update 4.1

July 17, 2015: Panda Update 4.2

The post Lookback: Google Panda algorithm update launched 12 years ago appeared first on Search Engine Land.

Original source: https://searchengineland.com/google-panda-update-guide-381104

Leveraging TikTok’s ad content to get valuable insights on top-performing products

TikTok has just released a “Top Products” element to its Creative Center.

This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through rate, comments, and likes. Essentially, all the relevant data points are available to analyze the performance of each product.

internet marketing

How it works. Utilizing the filtering options provided allows narrowing down the Top Products listing according to specific regions and product categories. You can also view the data for the last day, 7 days, or 30 days.

To gain a deeper understanding of a particular product, click on the ‘Details’ element on the far right of the listing. This will provide you with a comprehensive product overview, including data such as CTR, CPA, impressions chart, and more.

make money online

The ‘Audience insights’ element allows you to see an age bracket breakdown of who’s engaging with these ads, along with related interests, providing key data for analysis and planning efforts.

Dig deeper. You can check out the Creative Center here.

Why we care. This could allow advertisers to make informed decisions about new strategies. By analyzing the performance of specific products based on metrics such as impressions, CTR, CPA, and more, advertisers can determine which products are popular and which are not, and adjust their advertising efforts accordingly.

This data can also help advertisers identify trends in consumer behavior, which can inform their future product development and marketing campaigns. Ultimately, the insights gained from analyzing this data can lead to more effective and efficient advertising strategies, resulting in increased sales and revenue for the advertiser.

The post Leveraging TikTok’s ad content to get valuable insights on top-performing products appeared first on Search Engine Land.

Original source: https://searchengineland.com/leveraging-tiktoks-ad-content-to-get-valuable-insights-on-top-performing-products-393566

Stats: London lost £1.2 million to pyramid scheme scams in 2022

Reading Time: 2 mins

New figures show London residents lost the most to pyramid scheme scams last year, with over a whopping £1.2 million (£1,292,540.74) lost per 100,000 people. This is 13 times more than neighbour county Essex, which lost £92,941 per 100,000 residents. 

Despite losing the most to pyramid scheme scams, London had the lowest report rate. Only 8.03 reports were filed per 100,000 people. This is almost four times fewer reports than the Welsh region of Gwent, which showed an average of 28.36 reports per 100,000 of the population. 

Wales also saw the fewest overall reports, at just 2 reports per 100k of the population. 

 

What is a pyramid scheme?

According to Investopedia, a pyramid scheme is a ‘fraudulent and unsustainable investment pitch that relies on promising unrealistic returns from imaginary investments’. It is called a pyramid scheme due to the different levels within the company, with the money trickling down the pyramid, benefiting those at the ‘top’ more than those at the ‘bottom’

For example, early investors in the company will get paid big returns, which leads to them recommending the scheme to others. Returns are paid by new money flowing in from new recruits, who may struggle to recruit others and make money.

Pyramid schemes may or may not involve the sale of products. In all pyramid schemes, however, the sale of a product is far less important than recruiting new investors.

areas that lost the most in 2022

pyramid scheme scams  

Areas that lost the least in 2022

 Consumer Leasing

Avoiding pyramid scams

  • Does it seem too good to be true? It probably is! If someone is offering you huge amounts of money every month, or says you could earn thousands alongside your day job, it may be worth reconsidering getting involved.
  • If there are huge upfront costs, it may be a scam. Remember, you shouldn’t have to pay to earn money! Many pyramid schemes will ask you to pay for your products to then sell them at a higher cost. On average, only 10% of people profit from these schemes. 
  • The products sold are overpriced and low quality. If this is the case, it could be a front for a scam to make the business seem more legitimate. The products will also be harder to sell, meaning you may lost out on money.
  • If you think you have been scammed, contact Action Fraud or your local police authority. 

 

Have you been the victim of a pyramid scheme scam? We want to hear from you! Leave a comment below or email isobel@moneymagpie.com.

 

The post Stats: London lost £1.2 million to pyramid scheme scams in 2022 appeared first on MoneyMagpie.

Original source: https://www.moneymagpie.com/make-money/stats-london-lost-1-2-million-to-pyramid-scheme-scams-in-2022

6 Tips to Help Small Business Owners Manage Their Taxes Easily

Home Business Magazine Online

Taxes can be a huge burden for small business owners. Managing taxes can be tricky and time-consuming, but any small business owner can make their taxes easier to work with the right strategies. Here are several tips from expert Troy Renkemeyer to help make tax management easier for small business owners.

Know Your Tax Obligations

The first step to managing your taxes as a small business owner is knowing your tax obligations. It’s essential to understand which taxes apply to the business, when you should do them, and how much you should pay. Familiarizing yourself with these details can help you stay in compliance and prevent any costly penalties from government agencies.

To ensure you stay informed about the latest developments in taxation for your business, consider running regular checks on updates related to taxation laws or consulting with an accounting professional. Taking the time now to stay on top of this critical part of managing a business will certainly pay off in the future.

Set Up Systems

Small business owners should take the proper steps to manage their taxes efficiently. One of the most effective approaches is setting up systems to help keep track of income and spending. Automated tracking of transactions and filing papers can help avoid chaotic searching during tax time.

Developing a plan to enter expenses and income into spreadsheets allows easy access to financial statements or filing when needed. Business owners should have files specifically for tax-related documents; this allows quick retrieval if an audit occurs. Systems like these help small business owners manage their taxes more efficiently throughout the year and simplify filing.

Take Advantage of Tax Deductions

Taking advantage of all the applicable tax deductions for small business owners can help reduce their overall tax bill. Knowing which deductions and allowances are available can save tremendous money over time.

Some examples include car expenses, entertainment costs, travel expenses, staff training courses, health insurance plans, home office expenses, utilities, rent, and many other costs. It’s critically important to keep all related receipts to ensure any deduction is valid and appropriately justified when the time comes for filing taxes.

By taking full advantage of these allowed deductions, small business owners can significantly decrease their taxable income resulting in money saved on taxes!

Use Professional Help When Needed

Even if you have the knowledge and experience necessary to file and manage your taxes, it may be best to seek professional help from an accountant or CPA (Certified Public Accountant). Tax professionals understand the ins and outs of filing annual returns and can save you both time and money in the long run.

Professionals may also offer proactive measures such as establishing an installment plan for paying income tax debts over the year or performing quarterly reviews to ensure you comply with all relevant regulations.

Make Estimated Payments on Time

If you owe estimated payments throughout the year (which most self-employed individuals do), make sure these payments are made on time to avoid penalties or interest charges from the IRS (Internal Revenue Service). Doing this will ensure that you don’t have any surprises later down the line when it comes time to file your return or pay any remaining balances due.

Stay Updated on Tax Laws

Staying abreast of the constant changes in tax law is critical for small business owners who want to ensure they are not subject to financially damaging penalties. The best way to stay current on all changes is by regularly reviewing official websites, such as the Internal Revenue Service (IRS), to access available updated resources.

Additionally, subscribe to newsletters from reputable sources and follow experts on social media who specialize in taxation topics. These methods can alert small business owners of changes affecting their businesses so they can adjust their filing parameters accordingly. Investing time into staying up-to-date on tax laws can provide considerable savings in the long run.

Final Thoughts

Staying organized is critical when managing taxes as a small business owner. With these tips from Troy Renkemeyer in mind, managing taxes can become more manageable. You’ll find yourself meeting your tax obligations more efficiently in no time!

The post 6 Tips to Help Small Business Owners Manage Their Taxes Easily appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/money/taxing-times/6-tips-help-small-business-owners-manage-taxes-easily/

Three Tips to Speak Up for Your Business

Home Business Magazine Online

You can have the best strategy and killer offers in your business, but if you can’t confidently get out there and SPEAK, they’re unlikely to fly.

Whether it be jumping on podcasts, social media videos, speaking at small events or on big stages — your VOICE is the key to crack the confidence code and is crucial in the success of any business.

Not only does it help you effectively communicate your vision, it builds trust and credibility with your audience and amplifies your impact.

So, here are my three top tips to shake the fears and speak up for your business!

1. Just Start

Post that video, record that podcast, pitch to speak at that event. The best way to beat fear and improve your skills is to take action.

I didn’t wake up with 340 thousand TikTok followers; it started with one video (and it was pretty bad! Haha)

Don’t dwell on one video and let perfectionism take over. Done is better than perfect. Consistently taking imperfect action will not only get your message to a larger audience, it will improve your skills and grow your confidence.

2. Love Your Voice

I get it, hearing your voice played back can be a little cringe. But if you don’t feel like your voice sounds good, how can you expect your audience to be drawn to it?

Your voice is as unique as your fingerprint, so own your vocal you-ness! It’s like a pet — if you treat it with affection and kindness it will love you back. If you neglect your voice, it will abandon you when you need it most or bite you in the butt!

Two great ways to learn to love your voice include:

  1. Recording yourself often (audio and video) – this will help you form a bond with your voice.
  2. Do a daily voice warm-up – this will help your voice sound attractive and keep it healthy for many years to come. Simple humming is a great place to start.

3. Build a Story Journal

When you hear an amazing business story, chances are, it’s not the first time that founder has shared that story. Stories need to be crafted, practised and refined by speaking out loud to have maximum impact.

Create a story journal, where you jot down key moments in your business journey and the corresponding lesson or point of the story. Then talk these aloud at any chance — from in the shower to lunch with friends — so when it’s crunch time on a panel or podcast you have compelling stories to share.

To learn more, visit https://www.sallyprosser.com.au/.

The post Three Tips to Speak Up for Your Business appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/businesses/success-tips/three-tips-speak-up-business/

Advantages of Investing in Bitcoin

Bitcoin is a digital currency that has taken the world by storm. Through its innovative technology and decentralized network, Bitcoin offers several advantages for those who choose to invest in it. The first advantage of investing in Bitcoin is its extremely low transaction fees. Unlike traditional banking methods, Bitcoin has no central hub or governing body, meaning users can send and receive payments with virtually no fees attached. This makes investing in Bitcoin much more cost-effective than using other payment methods. Another advantage of investing in Bitcoin is its reliability and security; when sending payments, users are able to remain anonymous while still having their funds secured on the blockchain network. This ensures that your investments are safe and secure from potential hacking attacks or other malicious activities. http://freecashbuilder.info

Top 5 Minnesota Foodie Instagram Influencer Launches New Twin Cities Social Media Marketing Agency

Home Business Magazine Online

When it comes to Instagramming the Minnesota food scene, Jason Horowitz is usually one of the first influencers to come to mind. The powerhouse behind the @eatswithjason Instagram account (which boasts 34K followers and counting), Jason has orchestrated 500+ collaborations with local and national restaurants. He was even nominated as a Top 5 “Best Local Foodie” Finalist in this year’s Twin Cities Collective Best of Awards! And now he is leveraging his expertise for his latest venture: Eats With, the go-to Twin Cities social media strategy consultancy.
 

Jason has helped hundreds of clients realize their social media potential and is thrilled to help even more through his new company. The founding of Eats With was really years in the making. In 2020, Jason took his social media management skills to Honour Coffee & Raw Juice and worked for owners Jerad & Matt Poling. Together with Jerad and Matt, Jason grew Honour’s Instagram account from 2,900 followers to over 10,000 and grew Honour’s overall revenue by 200% in just one year! Realizing other restaurants could benefit from the social media strategies used at Honour, Jason and Honour co-founder & owner Jerad Poling founded Eats With to help other restaurants grow their revenue & social media presence.

Jason Horowitz 2
Eats With helps clients maximize their social media marketing potential.

Jason and Jerad teamed forces to create an impactful social media marketing agency to help other local restaurants convey their brand stories, identities, and grow to convert new followers into new customers in the door. Eats With offers services ranging from Instagram management, food photography, and influencer marketing to copywriting and product launch packages. The company engages the local community to connect with clients’ food & beverage offerings. Eats With specializes in building and growing online communities through social media and driving new business to clients through strategic partnerships.

Jason has one of the most engaging food accounts in Minnesota, reaching over 1.5 million accounts on a quarterly basis. For his Eats With clients, Jason focuses on capturing colorful, drool worthy, eye popping food items to showcase all of their core offerings. His top goal is to bring more customers to each business he visits. For more info, visit www.eatswith.com.

The post Top 5 Minnesota Foodie Instagram Influencer Launches New Twin Cities Social Media Marketing Agency appeared first on Home Business Magazine.

Original source: https://homebusinessmag.com/success-stories-lifestyles/top-5-minnesota-foodie-instagram-influencer-launches-twin-cities-social-media-marketing-agency/